Evolution Or Eruption: How Google Spots An E-Commerce Site That Cheats


Google The Frustrated Billionaire

When the internet first kicked off the early versions of search engines had an easy job. All they had to do was look at what keywords the site seemed to associate itself with and use them to understand what the site was about. Then money was introduced into the equation!

Early websites were clunky affairs and couldn’t really sell directly off the page there was no PayPal, no eBay and no secure payment systems but as the technology evolved it became possible to sell and as soon as profit enters the room morals go out through the window.

Spam Is NOT Just Emails.

Savvy website builders soon found out that it was possible to get a site to the top of these (now valuable) search engine rankings by simply plastering over and over again the same keywords hundreds of times across each page. This is spamming. When the search engines caught on to, and put a stop to this little trick the builders started cloaking or hiding the text and off they went again.

Today this spamming still goes on with the focus now being back links but the search engines can spot this too by looking to see if your website is evolving or erupting.

Evolution or Eruption

A good gauge for the search engines is to find out how many websites link back to your site because if plenty of people link from their website to yours then your site must have something really interesting to say. That makes sense and you can see that in action with sites like Wikipedia, eBay and Amazon etc; they are trusted and have evolved from small websites into huge internet giants.

And, taking eBay as the perfect example this site has evolved slowly from being less than half a page on a website that’s main focus was on the Ebola virus!

This is evolution – growth over time.

Eruption on the other hand is when a site goes from nothing to everything seemingly overnight. Now this does happen and classic examples would be Twitter or Facebook. These eruptions on the internet effect millions of people and are as rare as volcanic eruptions on earth that effect millions of people and its due to this rarity that they are easy to spot.

Classic examples of eruption based spamming are the back link farmers, these are the guys who sell you on the idea of getting thousands of back links pointing to your site to raise its profile and you can do this for just $200. The idea is so simple its laughable. One day you have no links then one month later you’re out linking eBay!

You know those emails you get offering you Viagra or a bigger manhood, well that’s how the search engines view websites that have an eruption of back links – spam. And if that’s not bad enough the search engines hate it so much it is one of the very few areas where they actually employ real humans to visit your site to confirm that cheating is taking place, although in most cases they can simply automate and they do that by looking to see if your website is an e-commerce site.

E-commerce sites that sell everyday products don’t come onto the market and erupt!

Wow Everybody! Look at these buckets this new website has, they’ve got a handle and can hold all sorts of liquids!

I’ll give them a link and tell all my pals and I’ll do it NOW!

The back link peddlers don’t care of course, they’ve moved on. Now, they’ll tweet your website link to 5,000 twitter subscribers for $10 or put you on their Facebook page and introduce you to 20,000 friends.

Let’s just understand each other here. In the short term these cheats bring traffic but the traffic is not qualified and that’s another area that I’ll be discussing later. For now though the problem is of course that the search engines are evolving too and each time they find a cheat they knock it out and you’re site goes down the toilet, so all the real hard work you’ve done is now wasted.

There’s NO Quick Fix.

There’s no quick fix and no magic bullet, building your website is an evolutionary process but so was building your business. Today you may employ several people, have a couple of shops and vans on the road. You’ve got computers, telephones, fax machines… (a what machine?) but when you set off you put a two line advert in your local paper and went to work on shanks’s pony!

That’s evolution.

Building an online e-commerce business is an ongoing SLOW process, so forget looking for the ‘fix’ there isn’t one. The internet is a business and business involves work. Concentrate on quality content and your back links will evolve.


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